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Anybody can make money in a thriving economy—but can they maintain profits during an economic downturn? As a small business owner, worries of an economic downturn might keep you up at night. Do you have enough cash on hand to cover your bills? Will next quarter’s product launch fall short of projections? Can you last for months on end if the market doesn’t recover quickly? Most likely, you want to avoid navigating economic uncertainty without a plan. One of the most proactive steps a business owner may take is to develop a strategic plan for challenging times. Imagine you’re a football coach...